Internet video content, including OTT and SVOD services, are growing at an explosive rate. Industry sources estimate that by 2022, over 80% of internet traffic will be video content. However, behind the business opportunities is an important economic factor regarding the distribution of large video files or live video streams. The monthly operating expense (OPEX) for transmitting video is large and significant, and with the explosive growth in video traffic, will also become a growing expense line item for any video business that buys or provides video distribution services. This solution brief outlines how the Codensity™ T408 video transcoder can be deployed to optimize and reduce video distribution bandwidth and costs.